Concord Music Group turned to us to manufacture the Grammy
nominated RAM Deluxe Book Edition packaging. This limited edition showcases
Paul and Linda McCartney’s 1971 album.
This was a real fun project to work on and the results speak for themselves. You can find images of the project here and a cool unboxing video at the end of this post.
The following details make this a great collection (of course the McCartney brand sure
helps):
This was a real fun project to work on and the results speak for themselves. You can find images of the project here and a cool unboxing video at the end of this post.
The following details make this a great collection (of course the McCartney brand sure
helps):
(book cloth covered case)
(close-up of the fabric book cloth)
(clam shell style presentation)
(parts is parts)
(the elegant Smythe sewn book)
(additional booklet)
(large envelopes that mimic classic print envelopes)
(one of my favorite details, stone paper + film lamination; feels just like a Kodak moment!)
(Paul’s handwritten lyrics faithfully reproduced on different papers using
different folds to resemble the originals; a really nice touch)
different folds to resemble the originals; a really nice touch)
(string and button detail)
(replication and inserting provided by Sony Terre Haute)
Not shown: The little book of sheep; a simple perfect bound flip book.
As you know the limited edition and boxed set market is a great area for labels to create a reasonable return on investment for themselves and the artist.
Please review the other posts on our blog for great ideas.
Here is the link to the unboxing video:
Please review the other posts on our blog for great ideas.
Here is the link to the unboxing video:
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